What is it about Drake beats that equals wordplay

I was on Lyriqs Lounge blog, and she was talking about wordplay, so true at the moment everyone seems to be doing it, obviously it's not a new thing but to quote Lyriqs Lounge "it's an epidemic"

DRAKE:
Like a sprained ankle boy I ain’t nothing to play with
Started off local but thanks to all the haters
I know G4 pilots on a first name basis
In your city, faded off the brown, Nino
She instincts she got more class, We know
Swimming in the money, come and find me, Nemo
If I was at the club you know I ball Chemo
So when I saw this on a friend's facebook I couldn't help but think, it's finally spreading to the UK. I think there's a lot of talented UK artists but I've never really been impressed by UK wordplay, it's just basic word association often, but this video made me rethink:

Nuff man make believe i don't rate it

But sign me for a tupac and we'll see some changes

No Drake but maybe we're getting there....